Our History

We are an independent health food and natural remedies store. Established in 1933, in an old market town in Yorkshire, the Jackson brothers founded Doncaster’s first recorded Medical Herbalist Practice: W. D. Jackson & Sons. After 50 years of gaining a local reputation of being accessible, reliable and affordable the brothers decided to retire and pass on the baton of responsibility. The Shepherd twins transitioned the store into the health shop it has become renowned for and began cementing its future within the little town. For over 35 years the Shepherd brothers became pillars within the community in their own right.

In 2018, with an internet age booming and giant international corporations smothering independents out of the industry, Jackson’s heritage looked to close its doors for the final time.

It was time for a new generation to take over. Local born Lydia Lakemoore returned from London to join the team with her partner Arman Mantella. The pair, along with long-term owner John Shephard, created a new team comprised of all generations to continue the ethos of the shop and work out how to take it forward into a digital era.

Our mission, as it was in 1933, is to support our now expanded community to live their healthiest and happiest life.

The Herbalists are a passionate collective of individuals, joined together by their gratitude for nature and desire to utilise plants to support wellness.

We are driven to improve your lifestyle because Healthy is Happy.

Welcome to our World.

Our Values

Our business is built on tradition and upholding values we feel strongly about. We are bringing 80+ years of experience to a wider audience.

HONOUR TRADITION

We maintain low costs all year round (not just during a short-lived sale) so that you can consistently supplement your body’s needs with our products.

BE GOOD VALUE

We only sell quality and where possible we purchase vitamin and mineral supplements that are made in the UK. This ensures they are manufactured in accordance with the strict UK and EU standards.

ONLY SELL QUALITY

We believe that our society craves a deeper connection with nature and to live a more natural life. We share our knowledge and passion with others so they can make positive changes to enrich their lives.

INSPIRE CHANGE

We rely on the natural positive effects the environment has on our bodies. We repay this kindness by taking care of the environment and helping our local wild areas thrive.

GIVE BACK

Follow our Instagram and social media and join the community, we want to share our adventures to a healthy, happy lifestyle with you. @theherbalistsuk

LIVE HAPPY

Join our community of happy and healthy people

We believe that how we live our life contributes to our happiness. We put our health first as that allows us to pursue our passion and zest for life. We want to live active, healthy lifestyles; seeking personal growth and always finding new adventures. Life should be about adventure and discovery and doing more of the things we love. Join us on Instagram and show us how you are living life to the full and use our hashtags #choosenature and #theherbalistsUK.

Choose Nature